Localise a campaign is a DFIRST skill that adapts your ads for each new market and language. Firsty, the DFIRST agent, notes the facts, prices and names that must stay, rewrites the headline, body and CTA for each market, translates every version back to check it, and on request writes and records a voiceover per language.
Our ZESTA summer ad in German, French and Italian for Switzerland.
Headline, line and button in three languages, each rewritten to sound local rather than translated word for word. Zero sugar stays zero sugar in all three. Here the new lines sit in the original banner.
Adapt our KINETRA trail shoe ad for Spain, Mexico and Brazil.
One English ad, three markets, a note on every change and a back-translation that shows the meaning held. The banners beside it carry the adapted lines.
The name KINETRA, the promise that the shoe goes further on trail, and what the button asks for. The ad has no price, so none was added.
Hechas para cada kilómetro. Zapatillas de trail que llegan más lejos.
Hechos para cada kilómetro. Tenis de trail que llegan más lejos.
Feito para cada quilômetro. Tênis de trilha para ir mais longe.
All three read back as: Made for every kilometre. Trail shoes that go further. Nothing added, nothing lost.
This 15-second SOL CLUB voiceover in French and German, with voices.
The script in both languages, line by line against the 15 seconds. The words were approved first; then one MP3 per language was recorded and checked for length.
| Time | English | French | German |
|---|---|---|---|
| 0 to 4 s | Beach, pool, one more swim. | Plage, piscine, encore une baignade. | Strand, Pool, noch eine Runde schwimmen. |
| 4 to 10 s | SOL CLUB SPF 50 goes on clear. No white cast. | SOL CLUB SPF 50 s'applique sans traces blanches. | SOL CLUB LSF 50 zieht klar ein. Keine weißen Rückstände. |
| 10 to 13 s | Stay out longer. | Profitez du soleil plus longtemps. | Länger draußen bleiben. |
| 13 to 15 s | SOL CLUB. | SOL CLUB. | SOL CLUB. |
Both scripts were approved before any voice was recorded. Recorded lengths: French 14.6 s, German 14.8 s. In German, SPF 50 is said as LSF 50, the local name for the same rating.
Firsty follows the skill’s steps in order and stops where the choice is yours. Nothing paid starts without your yes.
Firsty notes the facts, prices and names that must not change
Firsty adapts the headline, body and CTA for each market
Firsty translates each version back to check nothing changed
Firsty writes a voiceover script per language, if you asked
You approve the scripts before any voice is recorded
Firsty records each voiceover and checks its length and words
Asks before anything paid
What Localize a campaign needs from you and what it hands back.
When you ask for one of these on its own, Firsty runs it with this skill.
About Localize a campaign and how it fits the rest of DFIRST.
Share the ad copy and name each language with its market, for example French for France and French for Canada. Firsty marks what must not change, adapts the headline, body and button for every market, then translates each version back into your language so you can see that nothing slipped.
A translation swaps the words. Localising rewrites the line so it sounds natural where it runs: the local word for trainers, the unit people use, a phrase that lands. The facts stay the same. Each market's notes say what was adapted and why, so a native speaker on your team can check them quickly.
No. Prices, dates and facts stay exactly as in your original, and no price is converted or invented. If a market has its own price, for example in Swiss francs, put it in your request and Firsty uses that figure for that market.
Yes, when you ask for it. Firsty writes a script per language first and waits for your approval, because a recorded voice is harder to change than text. Then it records one MP3 per language and checks that each one fits its length and says the approved words.
No, the skill hands back words: the headline, body and button per market, with their lengths. It does not redraw your picture. To get finished banners in each language, put the new lines into your design's layers, or start Ad creatives with the adapted copy.
Your request waits on this device until your access starts. DFIRST opens to people on the waitlist first.
Updated
