On-brand image is a DFIRST skill that turns a one-sentence description into a picture in your brand's look. Firsty, the DFIRST agent, reads your colours, style and product from Brand DNA, makes the same scene twice, with and without your brand, and puts the two side by side. The one you pick comes back in 1:1, 4:5 and 9:16.
Three friends at a picnic by the sea, sharing our ZESTA cans. Sunny and relaxed, 4:5 for Instagram.
The same picnic came back twice. In the brand version the glass bottles became ZESTA cans, and the jacket, the blanket and the fruit took on its orange and pink. The friends, the sea and the framing did not change.
A skater taking a break on a ramp by the beach, drinking our Lime can. Golden hour, palm trees, low angle.
One scene, two versions, and only the brand differs: a green Lime can instead of a clear bottle, an orange shirt instead of a beige one. The brand version was picked and made in 1:1, 4:5 and 9:16.
Show me a woman cycling along a seaside promenade with a Grapefruit can in her basket. I want to see what our brand adds.
Each version was labelled with what sets it apart. With the brand: a Grapefruit can, an orange top, a pale blue bike. Without it: a glass bottle and neutral colours. The rider, the lemons and the promenade match.
Firsty follows the skill’s steps in order and stops where the choice is yours. Nothing paid starts without your yes.
Firsty reads your brand's colours, style and product from Brand DNA
Firsty makes the same scene twice, with and without your brand
You compare the two versions side by side
You pick the version with or without your brand
Firsty makes your pick in 1:1, 4:5 and 9:16
What On-brand image needs from you and what it hands back.
When you ask for one of these on its own, Firsty runs it with this skill.
About On-brand image and how it fits the rest of DFIRST.
Describe the picture in one sentence, for example friends at a picnic with your product. Firsty takes your colours, style and product from Brand DNA and makes the scene in your look. It also makes the same scene without your brand, so you see exactly what the brand adds before you choose one.
So the difference is something you can see, not something you are told. Both pictures come from one scene, and each is labelled with what makes it different. Sometimes the plain one fits better, for a blog header or a partner's channel, and you can pick it instead.
It helps, because Brand DNA is where your colours, style and product are kept. If the workspace has none yet, Firsty starts it from your brand's website before making the picture. You can open Brand DNA later and correct anything that is off.
The brand version is checked to show your real product or logo. The picture is generated, though, so check the label and the small print before you publish. When every detail of the pack must stay as it is, start from a packshot with Packshot to 8 lifestyle scenes, which places your own cut-out.
The two versions come in the format you name, or square if you name none. The one you pick then comes back in 1:1 for feeds, 4:5 for portrait posts and 9:16 for stories and reels, each measured to its exact ratio. For a finished ad with a headline, use Ad creatives.
Your request waits on this device until your access starts. DFIRST opens to people on the waitlist first.
Updated
