Repurpose content for every channel. Only the facts in your piece.

Repurpose content is a DFIRST skill that turns one article, talk or recording into posts for each of your channels. Firsty, the DFIRST agent, pulls every fact, number and quote from your piece, plans each version for your approval, writes them in your brand voice and checks each one against its channel's limit. Nothing is posted until you decide.

Every fact and quote comes from your piece
Quotes stay word for word, with who said them
Every version fits its channel's limit

Works with

Examples. What you ask, what you get back.

Turn our blog post “How we cut sugar to zero” into the usual set: LinkedIn, three short posts and a newsletter section.

Five versions from one post, each using only what the post says: 14 months, 40 recipes, zero grams of sugar. Every version came back with its length and the facts it uses.

ZZESTALinkedIn

It took us 14 months and 40 recipes to get ZESTA to zero grams of sugar. The answer was not a sweetener. We squeeze real citrus and add nothing but bubbles. The full story, including the recipe that tasted like a battery, is on our blog.

ZZESTAInstagram

40 recipes. 14 months. 0 g of sugar. Real citrus and bubbles, nothing else.

ZZESTATikTok

Recipe 40 was the one: squeezed citrus, bubbles and zero sugar. Here is what happened to the other 39.

ZZESTAInstagram

No sweetener, no syrup. Just squeezed citrus and bubbles. The story of how we got there is on our blog, link in bio.

ZZESTANewsletter section

How we cut sugar to zero. For 14 months our kitchen in Barcelona tested 40 recipes, looking for a citrus water with no sugar and no sweetener. Recipe 40 is the one in your can today: squeezed citrus and bubbles, nothing else. The full story is on our blog.

A LinkedIn post from Ama's keynote recording. Use her own words, not ours.

One LinkedIn post built around a line Ama really said, quoted word for word with her name and the minute it comes from in the recording.

Ama on stage in an orange jacket in front of a big ZESTA screen — Your recording, 45 min

ZZESTALinkedIn

At her keynote in Las Vegas, our founder Ama put it in one line: “Nobody asked us for less taste. They asked for less sugar.” That is why every can of ZESTA has zero grams of sugar and nothing added but bubbles. The full talk is linked in the comments.

Rewrite this product announcement shorter and in our voice. Same facts, nothing new.

Back at under half the length, in MAREA's voice. The fact list sits below it: five facts in the original, the same five in the rewrite, and no new claims.

DocumentCoastline announcement: the rewrite

Original, 65 words

We are incredibly excited to share some fantastic news with our amazing community! After many months of hard work, our brand-new Coastline range is finally here. It includes five stunning new frames, all of them with polarised lenses designed to cut glare by the water. You will be able to find the whole range in our online shop and at selected opticians from 2 May.

Rewrite, 32 words

Coastline is here. Five new frames, every pair with polarised lenses that cut the glare off the water. In our shop and at selected opticians from 2 May. Made for the light.

Facts

The Coastline range
Five new frames
Polarised lenses that cut glare by the water
Online shop and selected opticians
From 2 May

In the original: 5 facts
In the rewrite: The same 5
New claims: None

coastline-announcement.docx

How it goes. The same steps every time.

Firsty follows the skill’s steps in order and stops where the choice is yours. Nothing paid starts without your yes.

1
Firsty pulls every fact, number and quote from your piece
2
Firsty plans each version with its channel, length and facts
You approve the plan before anything is written
3
Firsty writes each version in your brand voice
4
Firsty checks each one against its channel's limit and the facts

Done when

Every fact and quote comes from your piece
Quotes stay word for word, with who said them
Every version fits its channel's limit
Nothing is posted. You decide what goes out

At a glance.

What Repurpose content needs from you and what it hands back.

You bring: One piece: pasted text, a file, a link, a recording or a video. Add the channels you want, or the kind of rewrite.
If you say nothing: A LinkedIn post, three short social posts and a newsletter section, in the language of your piece.
You get: Every version with its facts and length on one Document card, next to your source and the list of facts taken from it.
The voice: Your workspace's brand voice from Brand DNA, so every channel sounds like the same company.
Where it goes: The versions stay in your session. Nothing is posted; you copy, edit and publish the ones you choose.

Part of this skill. Each task also has its own page.

When you ask for one of these on its own, Firsty runs it with this skill.

Repurpose content One piece of thinking. More ways to share it.

Rewrite text Your idea, better expressed.

Brand voice rewrite Make every sentence sound like you.

Questions people ask.

About Repurpose content and how it fits the rest of DFIRST.

How do I repurpose a blog post into social media posts?

Paste the post or its link and say which channels you want. Firsty lists every fact, number and quote in it, shows you a plan with the channel, length and facts of each version, and writes them once you approve. Without a list of channels you get a LinkedIn post, three short posts and a newsletter section.

Can I repurpose a webinar or a podcast recording?

Yes. Give Firsty the recording or the video and it works from what was said, keeping each quote in the speaker's exact words with their name. One piece goes in per run, so a series of webinars means one run for each. For vertical clips of the same recording, use Shorts from a long video.

Will it make up statistics or quotes?

No. Every number and quote in the versions has to come from your piece, and Firsty checks each version against the fact list before you see it. If your piece gives no price, date or result, the versions will not have one either, even where a channel would usually carry it.

Can it rewrite text shorter or in our brand voice?

Yes. Ask for a rewrite instead of channel versions: shorter, plainer or in your brand voice, with the same facts. Firsty uses the voice saved in your Brand DNA. For a quick one-off rewrite without a fact list, the brand voice rewriter tool is enough.

Does it make pictures or post for me?

Neither. The skill writes text: the versions, their lengths and the facts they use. Nothing is posted, so you decide what goes out and when. For pictures to go with a post, the On-brand image skill makes them in your brand's look.

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