What your competitors changed this week. Before, after and the date.

Competitor changes this week is a DFIRST skill that puts everything your competitors changed since your last report on one page. Firsty, the DFIRST agent, keeps only the changes it can prove with a before and an after, dates each one, and suggests up to three actions, or none when nothing matters. The report is saved, so next week starts from it.

Every change shows before, after and the date
A price change shows both prices on the same product
A first report is marked as the starting point

Works with

Competitor changes this week

See what your competitors changed this week on one page, each change with before and after proof, plus up to three actions.

What should Firsty work on?

What changed at our competitors this week?
Any price or ad moves from our three rivals since Monday?
Weekly competitor report for our running shoe brand

Open in DFIRST

Join the waitlist to open it. Firsty starts the skill as soon as your access starts.

Examples. What you ask, what you get back.

What changed at HOPLA, KOMBU, SIPP and VOLT this week? Only what matters for ZESTA.

Three changes since the report of 2 November, each with its before, its after and the date. Two actions came back, and SIPP’s new ad was marked as needing none.

DocumentCompetitor changes, 2 to 9 November

Compared with the report of 2 November. Four brands watched. Websites, social, news and both ad libraries came in for all four.

Price VOLT Mango Rush 4-pack

Before: €6.99 on VOLT’s shop page, 2 Nov
After: €5.99 on the same page, 6 Nov

Ad Two new ads

KOMBU: Not in the Meta Ad Library on 2 Nov. Running since 5 Nov: a runner opens a bottle at the finish line.
SIPP: Not in Google’s ad library on 2 Nov. Running since 7 Nov: the can on the edge of an infinity pool.

Actions

Answer KOMBU’s finish-line ad with a ZESTA moment from the court, in your own voice.
Watch VOLT’s €5.99 offer. If it is still on next week, compare it with our 4-pack price.
SIPP’s pool ad: no action needed. It repeats last summer’s idea.

Report 2 NovVOLT shop pageMeta Ad LibraryGoogle ad library

Any price or ad moves from SIPP, VOLT and HOPLA since Monday? Proof for each, please.

One price change on the same 12-pack and two ad moves, each with the date and the proof beside it. Pages with no change were checked and said so.

TablePrice and ad moves, Mon 9 to Thu 12 Nov

Rival	What changed	Before	After	Date	Proof
SIPP	Price Cucumber Mint 12-pack	€15.49	€13.99	10 Nov	SIPP shop page, read 9 and 10 Nov
VOLT	Ad New night ad, purple can	Not running	Running	11 Nov
HOPLA	Ad Café ad stopped after 44 days	Running	Gone from the library	12 Nov

No price change at VOLT or HOPLA: both shop pages were read on 9 and 12 Nov and match.

We just added our four rivals. Start ZESTA’s weekly competitor report.

A first report, marked as the starting point, with where each rival stands today. VOLT’s missing ad data is named as a gap, so nobody mistakes it for a quiet week.

DocumentCompetitor report, week of 5 October

Starting point First report

There is no earlier report, so nothing here is marked as a change. Next week’s report compares with what is below.

Where each rival stands

HOPLA: 4-pack €5.49, 2 ads running
KOMBU: Single bottle €2.29, 4 ads running
SIPP: 12-pack €15.49, 1 ad running
VOLT: Original 4-pack €6.99, ads not read

Missing VOLT’s ads

No ad data for VOLT has come in since it was added on 5 Oct. This is a gap in the data, not a quiet week. Next week’s report says whether it arrived.

Actions

No action needed. A first report sets the baseline.

Competitors: HOPLA, KOMBU, SIPP, VOLT

How it goes. The same steps every time.

Firsty follows the skill’s steps in order and stops where the choice is yours. Nothing paid starts without your yes.

1
Firsty checks which competitors you watch and if data is coming in
2
Firsty finds the changes since your last report
3
Firsty keeps only changes with before and after proof
4
Firsty suggests up to three actions, or none if nothing matters
5
Firsty saves the report, so next week starts from here

Done when

Every change shows before, after and the date
A price change shows both prices on the same product
A first report is marked as the starting point
A gap in data is named, never called a quiet week

At a glance.

What Competitor changes this week needs from you and what it hands back.

You bring: The competitors you watch in Competitors. The period starts at your last report.
You get: One Document with every change since the last report, each with its before, its after and the date, plus up to three actions.
What counts: Only changes with proof on both sides. A price change compares the same product at two dates.
Sources: What Competitors collects: their websites, social channels, news, team pages and ads from the Meta and Google ad libraries.
First week: With no earlier report, the report is marked as the starting point.
Where it goes: Your session, with a copy in the Data Room that next week’s report starts from.

Questions people ask.

About Competitor changes this week and how it fits the rest of DFIRST.

How do I track what my competitors change each week?

Add the brands you compete with in Competitors, then ask Firsty for this week’s changes. It compares everything collected since your last report, keeps the changes it can prove with a before and an after, and saves the report so the next one starts where this one ends.

Which changes does the report cover?

Whatever Competitors collects: homepage and pricing changes on their websites, posts on six social channels, news, people joining their team on LinkedIn, and ads in the Meta and Google ad libraries. TikTok and LinkedIn ads are not included, and ad libraries do not show what anyone spends.

What if a competitor did nothing this week?

If the data came in and nothing changed, the report says so and suggests no action. If data is missing, for example a website that could not be read, the report names the gap. A missing check is never presented as a quiet week.

Does it email me the competitor report every Monday?

Not on its own. You ask Firsty for the report when you want it, and it stays in your session with a copy in the Data Room. Between reports, notable moves from the brands you watch appear as notices in the app.

Will it tell me what to do about a change?

It suggests up to three actions tied to the changes that matter for your brand, and says no action is needed when nothing does. To answer a rival’s ad with one of your own, the Ad creatives skill makes it in your brand’s look.

See all 27 skills

Research Research on a market, trend or audience, with sources.