Get started with DFIRST. Firsty shows you around.

Get to know DFIRST with Firsty is a DFIRST skill that sets up the app for your brand as a guided tour. Firsty, the DFIRST agent, asks who you are and what you want to do, then walks you through your Brand DNA, a first product, a first picture made with and without your brand, and your channels.

  • Every stop can be skipped, and you can come back later
  • Nothing paid starts without your yes
  • Nothing is saved to your brand without your word
Get to know DFIRST with Firsty

Set up DFIRST for your brand in about fifteen minutes: your brand, a product, a first picture and your channels.

What should Firsty work on?

  • Show me around, I'm new here
  • How does DFIRST work for an agency?
  • I want to make ads. Where do I start?
Open in DFIRST

Join the waitlist to open it. Firsty starts the skill as soon as your access starts.

Examples. What you ask, what you get back.

Show me around, I’m new here.

Firsty went stop by stop: the brand’s look in Brand DNA, the products, then one scene made twice, plain and with the brand. Each stop could be skipped.

ZESTA's look from Brand DNA: oranges, pool water, an orange court, sunglasses, a smiling face and the brand's colour swatches
1. Your brand
The ZESTA Tangerine can, the first product added
2. Your product
Three friends at a seaside picnic holding plain glass bottles, in beige and grey clothes
3. Without your brand
The same picnic with ZESTA cans in orange and pink, an orange jacket and an orange checked blanket
3. With your brand

How does DFIRST work for an agency? We look after SOL CLUB and two other brands.

Firsty explained the two ways an agency can set up its clients, then ran the tour for SOL CLUB. The summary lists what it now knows and what is still missing.

DocumentWhat I know about SOL CLUB

For your agency

Give each client its own workspace, set up from one sentence: Brand DNA from the client’s website, competitors, trends and a first brief. Or keep several brands in one workspace and switch between them with the brand picker.

Your team and files

Invite colleagues to a session by email and work on the same board. Client briefs, decks and price lists go in the Data Room, where I read them when the work needs them.

What I know

  • Have Brand DNA, confirmed by you: logo, colours and tone
  • Have One product: the SPF 50 tube, 100 ml
  • Have A first picture, with and without the brand
  • Have Instagram and TikTok, read

What is missing

  • Missing The brand guide
  • Missing Competitors to watch
  • Missing Your other two brands

I want to make ads. Where do I start?

Firsty set out the order: the brand, one product, a first picture, then the ad skills that fit. It said which stops are paid and that it asks before them.

I want to make ads. Where do I start?

Start with your brand and one product, so every ad looks and sounds like you. First, I show your logo, colours and tone from Brand DNA for you to confirm. Next, you add a product with a photo or a link. Then I make one picture without your brand and one with it, so you see what the brand adds.

After that, pick an ad skill: 12 ads from a product link if you have a shop page, Ad creatives for banners on editable layers, or Ad results to the next test once your ads are running. Skip any stop you like. The pictures and the channel read are paid, so I ask before each.

How it goes. The same steps every time.

Firsty follows the skill’s steps in order and stops where the choice is yours. Nothing paid starts without your yes.

  1. 1

    You tell Firsty who you are and what you want to do

    You pick your role and your goal

  2. 2

    Firsty shows your logo, colours and tone from Brand DNA

    You confirm your brand, or say what is off

  3. 3

    You add a product, or use one you already have

  4. 4

    Firsty makes two pictures, with and without your brand

    Asks before the pictures, since they use credits

  5. 5

    Firsty reads your channels and sums up what it knows

    Asks before reading your channels, which uses credits

Done when

  • Every stop can be skipped, and you can come back later
  • Nothing paid starts without your yes
  • Nothing is saved to your brand without your word
  • Your progress is saved after every stop

At a glance.

What Get to know DFIRST with Firsty needs from you and what it hands back.

You bring
Nothing to prepare. Firsty asks who you are and what you want to do.
You get
Your Brand DNA confirmed, a first product, a first picture on the canvas, your channels and a summary of what Firsty knows and what is missing.
Your pace
Skip any stop, leave when you like, and pick up where you stopped.
Paid steps
The two pictures and reading your channels. Each waits for your yes.
Your brand
Brand DNA changes only when you confirm it.

Questions people ask.

About Get to know DFIRST with Firsty and how it fits the rest of DFIRST.

How do I get started with DFIRST?

Start the tour and tell Firsty your role and what you want to do. It walks you through your Brand DNA, a first product, a first picture and your channels, one stop at a time. At the end you get a short summary of what Firsty knows about your brand and what is still missing.

Do I need to prepare anything for the tour?

No. Firsty asks its questions as you go. Your brand’s website and a product photo or product link help, but any stop can wait. The tour covers one brand and one product; add more later in Brand DNA and Products.

Does the tour include paid steps?

Two stops are paid: making the two pictures and reading your channels. Firsty asks before each one, and you can say no and carry on with the rest. What you have already done in the tour is kept.

Why does Firsty make a picture without my brand?

So you can see what your Brand DNA adds. The same scene is made twice: once plain, once with your brand’s colours, product and look. Side by side, the difference shows what every later picture will carry, and what to fix in Brand DNA if something looks off.

Can an agency use DFIRST for several clients?

Yes. Each client can have its own workspace with its own Brand DNA, products, competitors and files, or you can keep several brands in one workspace and switch between them. When the work carries a brand and you have several, Firsty asks which one before it starts. See Sessions for how your team works together.

See all 27 skills

Ask Firsty for it. It runs the skill with you.

The skill opens in DFIRST with your brand, your products and your files. DFIRST opens to people on the waitlist first.

Updated