AI marketing that actually works.
Built with marketers — so teams actually use it.
DFIRST is the first AI platform built for European brands and designed for adoption that actually sticks. 70+ tools in one interface, an AI Agent, Brand DNA, a Data Safe Room and a methodology proven with FMCG, media, retail and logistics leaders.
9 in 10 AI marketing rollouts in 2025 are a failure.
Hallucinations & off-brand
Generic AI ships content that sounds like every other brand. Brand managers spend 4× more time fixing than creating.
No adoption
Licenses bought, tools sit unused. Only 12% of marketing teams use AI regularly 90 days after rollout.
Legal risk
Company data leaks into public models. GDPR, IP, audit — without an AI policy every prompt is legal exposure.
DFIRST: an AI marketing platform built so deployments actually succeed.
DFIRST was built to pull enterprise marketing out of AI Slop — the wave of generic content flooding the market for two years. Instead of 70 separate subscriptions where marketers don't know where to start or how to connect them — you get one interface orchestrated by an AI Agent.
Our specialty is adoption. We know exactly how marketing teams, companies and industries work — because we spent 10 years in enterprise collaboration with them. The platform was built after 220+ in-depth workshops where we collected their real needs and responded to them.
Four pillars that solve exactly what standard AI rollouts fail at:
AI Agent
An orchestrator that understands marketing goals, picks the right tools and runs the full workflow from brief to live campaign.
Mini Apps & Workflows
70+ specialized marketing tools as ready-made mini-apps and reusable workflow templates tailored to your processes.
Data Safe Room
Isolated EU environment. Zero-Trust, MFA, RBAC. Your workflows stay your IP — never train public models.
Adoption Engine
Workshops, Academy, usage monitoring and KPI dashboards. 91% of pilots end in a production rollout.
Your brand, synchronised across 70+ tools.
Brand DNA is a living model of your brand — voice, colors, typography, ICP, audiences and regulations that every platform output respects. Full Brand DNA ready in 30 seconds from your brand URL.
- Visual identityLogos, colors, typography and guidelines — uploaded once, used by every tool.
- Tone of voiceTone scale (formal vs playful) and per-market, per-category compliance rules.
- Audiences & ICPPersonas, segments, jobs-to-be-done — wired into every brief and every output.
- Auto-import from URL30 seconds from your website URL to a complete, production-ready Brand DNA.
From brief to campaign plan in 5 minutes.
Strategy Hub takes a brief, your brand data, audiences and KPIs — and produces a ready-to-execute campaign plan with concrete outputs and channels.
- A plan with numbers, not poetryOutputs with concrete formats, execution times and channel assignment.
- Brand DNA-awareEvery decision fits your voice, palette and compliance rules.
- One-click → productionPlan approved? The AI Agent runs every output in parallel.
Every output a real marketer needs. In one place.
Newsletters & email campaigns
Landing pages
Sales presentations
Investor pitch decks
Social media posts
Display & social ad creatives
Key visuals & banners
Blog content & SEO
Brand book & guidelines
Personas & ICP
Creative briefs
Campaign plans & strategy
Video scripts & storyboards
Naming, taglines, slogans
Mood boards & inspirations
Translations & localization
From workshop to measurable impact in 30 days.
Strategy workshop
We sit with your team and look at where you actually lose time. You leave with a concrete plan: what we're rolling out, in what order, who owns what.
Platform setup
We configure DFIRST for your structure: Brand DNA, roles, access, integrations. Data Safe Room goes live. No generic setup — built around your actual processes.
Building workflows
We build 5-10 workflows around your real tasks with your team. Not templates to adapt — ready-to-use tools that stay with you.
Adoption & scale
Marketing Vibe Academy — our certification programme with an e-learning platform. Leaders get adoption dashboards and KPI tracking. Guarantee: after 90 days your team runs AI on its own.
230 workshops. 21 production rollouts out of 23 pilots. This is how we build AI for enterprise marketing.
DFIRST vs ChatGPT Enterprise vs individual AI tools.
EnterpriseTrusted by innovators.
“Thanks to their AI agents and drag-and-drop builder, we’ve slashed production costs by 60%. The thing pumps out dozens of variations at the push of a button — we’re always first to market.”
Rüdiger Pläster
Co-CEO · ORT Family
“What impressed me most about DFIRST is how it empowers both junior and senior team members. The intuitive interface democratizes access to advanced AI tools, elevating the quality of work across our entire organization.”
Dawid Jarecki
Commercial Director · Euvic Media
See how your marketing team could run on AI in 30 days.
Pick one real campaign — we'll show how DFIRST would run it from brief to final outputs. Your category, your brand, your data.